Master-Full Preaching

You love the lost. But you're not always sure your sermons are aimed at them.

By Carlton L. Coon, Sr. — Pastor | Author | Mentor | 40+ years in ministry

This book is where that work goes deeper.

"Old-time preachers had a saying: hunters fire a gun to see the game fall. Every sermon needs a target. Masterful Preaching helps you find yours."

Masterful Preaching makes the case that evangelistic preaching isn't a revival-week specialty — it's the heartbeat of a healthy, growing church. And it gives you the theology, the tools, and the practical technique to aim your pulpit at the unsaved and hit the mark, Sunday after Sunday.

Whether you're a seasoned pastor or a preacher still finding your voice, this is a working guide built for real preachers in real churches.

What you'll be able to do

• Understand why God designed the sermon as a tool for the unsaved — and how that changes the way you prepare every message, not just the "evangelistic" ones

• Make evangelism a default setting in your preaching calendar, not a seasonal event you schedule when attendance needs a boost

• Build a sermon from a text: how to study it, focus your thought, choose the right words, and aim the whole thing at a person who doesn't yet know Christ

• Recognize when a message is landing — and when it isn't — using a practical filter that helps you evaluate your own preaching before Sunday comes

Also included

• Full sample evangelistic sermons — complete messages you can study, adapt, and preach in your own church

• Acts 3 seed thoughts — a curated bank of starting points to spark your own sermon development

• A sermon filter — a practical tool to evaluate whether your message is truly aimed at the person who needs it most

• Curated resources — for the preacher who wants to keep growing beyond this book

Old-time preachers had a saying: "Hunters fire a gun to see the game fall." Every sermon needs a target. This book helps you find yours.

Your congregation is waiting. The lost are listening. It's time to preach like it.

What the readers are saying:

"Carlton Coon is among the most prolific writers of easily understood Bible principles. One thing stands out: it doesn't matter what we say about the Word as preachers, unless it is consistent with what the Word said. I've read almost every one of his books and gained from each experience."

— Roger R.

"It seems preachers are trained to preach to saints but not sinners. This book helps correct that."

— Faye

Frequently Asked Questions

I already preach evangelistically from time to time. Will I still get something from this?

Probably more than you expect. Most preachers who care about the lost still prepare their sermons primarily for the saints in the room. This book helps you see the difference — and gives you the practical tools to make evangelistic preaching a natural, consistent part of how you approach every message, not just the ones you schedule for revival week.

Is this a theology book or a practical guide?

Both, but tilted firmly toward the practical. Carlton Coon takes the time to build the biblical case for evangelistic preaching — because if you don't believe it in your bones, no technique will sustain it — but the majority of the book is working material: how to study a text, how to aim a message, how to know if it's landing. You'll finish it with tools in hand, not just convictions in mind.

What's the "sermon filter" included in the book?

It's a practical evaluation tool that helps you look at a sermon you've prepared and ask the honest question: is this actually aimed at someone who doesn't know Christ yet? Many preachers discover their messages are shaped more by the congregation's comfort than by the visitor's need. The filter helps you catch that before Sunday — and correct it.

Are the sample sermons ones I can actually use in my own church?

Yes. They're included as working models — not museum pieces. You're welcome to study them, preach from them, adapt them for your congregation, or use them as a template for building your own. The goal is to give you something you can put to work, not just admire.

Is this available in Kindle as well as print?

Both editions are available on Amazon. The paperback is a good choice if you're the kind of reader who marks pages and writes in the margins — and with a working guide like this, you probably will be.

About the Author

Carlton L. Coon Sr. has spent more than fifty years evangelizing, pastoring, and leading others in ministry. As a former national missions director and a lifelong practitioner of evangelistic preaching, he writes not as a theorist but as someone who has stood behind a pulpit and aimed it at the lost — week after week, church after church. Masterful Preaching is the distillation of that experience into a working guide for any preacher who wants their sermons to matter beyond Sunday morning.

Your congregation is waiting. The lost are listening. It's time to preach like it.

Available in paperback and Kindle on Amazon. Purchase on Amazon‍